Master the art of AI video generation with detailed prompt structures and examples for business content.
Introduction
The key to using Veo3 effectively is to think like a film director, not just a content creator. You are describing a scene for an AI to generate. The more vivid, detailed, and evocative your language, the better the result.
The Core Prompt Structure
A powerful Veo3 prompt isn't just a single sentence. It's a layered description. Use this structure as your foundation:
[Shot Type / Camera Angle] + [Subject & Action] + [Setting / Environment] + [Visual Style & Mood] + [Key Modifiers]
1. Prompt Structure Breakdown
[Shot Type / Camera Angle]
How do you want the "camera" to see the scene?
Examples:
- Cinematic drone shot flying over...
- Macro shot of...
- Extreme close-up on...
- Handheld tracking shot following...
- Time-lapse of...
- Slow-motion video of...
- Wide-angle view of...
[Subject & Action]
Who or what is the focus, and what are they doing? Be specific.
Examples:
- ...a single glowing lightbulb flickering on above a stack of notebooks.
- ...a complex diagram of tangled lines magically untangling into a single, straight, glowing path.
- ...a single coffee bean dropping into water, sending out beautiful ripples.
[Setting / Environment]
Where does the action take place? This sets the context.
Examples:
- ...in a minimalist, sun-drenched home office.
- ...on a cluttered but creative workshop bench.
- ...in an abstract digital space made of floating code.
- ...against a simple, seamless pastel background.
[Visual Style & Mood]
This is the most crucial part for brand identity. What should it feel like?
Examples:
- ...photorealistic, 8K, cinematic lighting.
- ...whimsical claymation style.
- ...ethereal and dreamlike with soft focus.
- ...sharp, high-tech, and futuristic with blue and white tones.
[Key Modifiers]
The final details that make it unique.
Examples:
- ...during golden hour.
- ...with subtle lens flare.
- ...with dramatic shadows.
- ...dust particles floating in the air.
- ...shot through a rain-streaked window.
2. Prompt Ideas for Solo Founder Business Content
Category 1: The Founder's Journey / Brand Story
Goal: Build emotional connection and trust
The "Idea" Moment:
Prompt Idea: A single, dark room with scattered papers on a desk. A single lightbulb overhead suddenly flickers on, illuminating the room in a warm, brilliant light.
Veo3 Prompt:
Slow-motion close-up shot of a single tungsten lightbulb flickering on, casting a warm, hopeful glow across a desk covered in sketches and notes. Cinematic, photorealistic style, with visible dust motes dancing in the light beam. Mood is inspiring and eureka.
The "Building" Montage:
Prompt Idea: A time-lapse showing a blueprint being drawn, a digital model being built, and then a final product being assembled.
Veo3 Prompt:
Cinematic time-lapse showing a seed sprouting from dry earth and growing into a vibrant, strong tree. The final shot of the tree has leaves shaped like our brand logo. Photorealistic, 4K, with a hopeful and determined mood.
Category 2: The Problem & Solution
Goal: Clearly communicate your value proposition
Visualizing the "Pain Point":
Veo3 Prompt:
Extreme close-up on a tangled, messy knot of colorful wires, pulsing with a faint, frustrated red light. The shot is dark and moody. High-detail, photorealistic.
Visualizing the "Solution":
Veo3 Prompt:
Following the previous shot, the tangled knot of wires begins to glow with a calm blue light. The wires smoothly and magically untangle themselves, forming a single, perfectly straight, glowing line. The mood shifts from chaotic to serene and organized.
Category 3: Product/Service Showcase
Goal: Demonstrate what your business does without being boring
Abstract Service Explainer:
Veo3 Prompt:
An abstract digital landscape where thousands of scattered, chaotic data points are flying around. A single, glowing orb (representing your product) enters the frame and pulls them all into a beautiful, organized, and understandable 3D graph. Futuristic, clean aesthetic with blue, white, and grey tones.
Physical Product Feature:
Veo3 Prompt:
Extreme macro shot, tracking slowly along the hand-stitched leather seam of a minimalist wallet. The lighting is warm and emphasizes the texture and quality of the material. Cinematic, shallow depth of field, photorealistic.
Putting It All Together: Mini-Storyboard Example
Let's say you're a solo founder of a productivity app called "FlowState". Here's how you'd create a complete video:
Scene 1 (Hook - The Problem):
Handheld tracking shot, slightly shaky, moving through a cluttered, disorganized office space. Papers are overflowing, sticky notes cover every surface. The mood is chaotic and stressful. Photorealistic, cool blue lighting.
Scene 2 (Introduce Solution):
The camera stops and focuses on a single, clean laptop screen in the middle of the mess. The "FlowState" app logo elegantly fades into view. The logo glows softly, pushing back the surrounding visual chaos.
Scene 3 (Show The Magic):
Transition to a screen recording style, showing the FlowState user interface. Tasks on a to-do list are magically swiped away as they are completed, transforming into satisfying checkmarks with a subtle particle explosion. Clean, digital animation.
Scene 4 (The Outcome):
Cinematic drone shot pulling away from the same office, which is now clean, minimalist, and bathed in warm morning sunlight. A person (stylized character) is seen calmly sipping tea and looking out the window. The mood is peaceful, productive, and in control.
By generating these 4 clips, you can edit them together, add your voiceover and music, and have a powerful, professional-looking business video created entirely from text prompts.
Complete Prompt Component Library
Mix and match these components to create endless variations. This is a detailed library of examples for each component of the Veo3 prompt structure.
[Shot Type / Camera Angle]
This component dictates the cinematography and how the viewer experiences the scene.
Camera Movement:
- Tracking Shot: The camera moves alongside the subject
- Dolly Shot: The camera moves forward (dolly in) or backward (dolly out) on a track
- Crane or Jib Shot: The camera sweeps up or down from a height
- Drone Shot / Aerial Shot: A high-level shot showing a bird's-eye view
- Handheld Shot: Simulates being held by a person, can be shaky or smooth
- Pan / Tilt: The camera pivots horizontally (pan) or vertically (tilt)
- Whip Pan: A very fast pan that creates a blur effect
- Dolly Zoom (Vertigo Effect): Camera dollies while lens zooms oppositely
Camera Position & Angle:
- Low-Angle Shot: Camera looks up, making subject appear powerful
- High-Angle Shot: Camera looks down, making subject appear small
- Dutch Angle: Camera tilted on side, creating unease
- Point-of-View (POV): Shows what the character is seeing
- Over-the-Shoulder: Camera looks from behind shoulder
Lens & Focus:
- Extreme Close-Up (ECU): Focuses on tiny detail
- Macro Shot: Magnifies small objects in great detail
- Wide-Angle Shot: Captures broad field of view
- Rack Focus: Focus shifts from one subject to another
[Subject & Action]
The heart of your story—the "what" and the "who."
Metaphorical & Abstract Subjects:
- A single domino falling, starting a complex chain reaction
- Interlocking gears grinding to a halt then turning smoothly
- An origami bird folding itself from a sheet of paper
- A glass sphere shattering and reassembling magically
- A complex maze being solved by a glowing line
- An hourglass with sand flowing upwards
- A ship navigating stormy sea into calm waters
Concrete & Business-Related Subjects:
- A 3D wireframe assembling itself layer by layer
- A character with question mark turning into exclamation point
- User interface tap creating productivity ripple effect
- Packaging box opening to reveal glowing product
- Bar chart growing with one bar outpacing others
- Code being written at incredible speed
- Blank canvas filled with vibrant painting
[Setting / Environment]
Establishes context, tone, and world.
Realistic & Professional:
- Clean, minimalist Scandinavian-style office
- Rustic, cluttered artisan's workshop
- Sleek, modern data center with blinking servers
- Bustling, collaborative open-plan office
- Quiet, sunlit corner of cozy coffee shop
Natural & Symbolic:
- Vast, quiet desert at twilight
- Peak of snow-capped mountain at sunrise
- Dense, ancient forest with light filtering through
- Expansive, star-filled galaxy
- Underwater scene with bioluminescent creatures
Abstract & Digital:
- Infinite white room or void
- Dark digital world of flowing binary code
- Landscape of geometric shapes and pastel colors
- World constructed from blueprints
- Inside a "cloud" - soft, ethereal space
[Visual Style & Mood]
Your art direction defining aesthetic and emotional feel.
Animation Styles:
- Pixar-style 3D Animation: Friendly, polished, detailed
- Claymation / Stop-Motion: Tactile, handmade feel
- Japanese Anime Style: Dynamic action, expressive
- Flat 2D Motion Graphics: Clean, corporate
- Whiteboard Animation: Hand drawing story
- Papercraft Stop-Motion: World made of textured paper
Artistic & Cinematic Styles:
- Photorealistic, 8K, UHD: As real as possible
- Cinematic: Dramatic lighting, shallow depth of field
- Watercolor Painting: Soft edges, vibrant bleeds
- Charcoal Sketch: Black and white, gritty
- Steampunk Aesthetic: Brass, gears, Victorian
- Cyberpunk Aesthetic: Neon lights, dystopian
- Documentary Film Style: Real-world, handheld, natural
Mood Descriptors:
- Serene and peaceful
- Energetic and vibrant
- Mysterious and ominous
- Hopeful and inspiring
- Whimsical and playful
- Sophisticated and elegant
- Urgent and fast-paced
- Nostalgic and warm
[Key Modifiers]
Final touches that make your prompt unique.
Lighting:
- Golden Hour: Soft, warm, diffused light
- Blue Hour: Deep blue, ambient light
- Volumetric Lighting: Visible beams of light
- Chiaroscuro: Extreme light-dark contrast
- Neon Glow: Vibrant neon sign light
- Backlighting: Light behind subject creating halo
Atmospherics & Effects:
- Thick, rolling fog
- Gently falling cherry blossoms
- Anamorphic lens flare
- Swirling dust particles
- Raindrops streaking down window
- Subtle heat haze distorting background
- Bokeh (aesthetic blur quality)
Color & Texture:
- Vibrant, saturated color palette
- Muted, desaturated, melancholic colors
- Monochromatic (all one color)
- Sepia tone for vintage feel
- Highly detailed, rough textures
- Smooth, glossy, reflective surfaces
- Subtle film grain effect